IBaround enables retailers to leverage contextual data to deliver optimal marketing solutions for their shoppers.
By correlating in-shop sensor data with sales results, IBaround’s algorithmic platform is able to define the most relevant in-store promotions to the right person at the right place and time.
Among various context variables, and as a primary company focus, weather plays a central role.
Research shows that 80% of retailers are weather sensitive and over 50% of fashion retail revenue is directly impacted by abnormal weather.
We believe that we can leverage these variables through a local in-store marketing solution, optimized in real time.
What this means for retailers is a profitable and differentiated business solution that saves time and money, while increasing sales and enhancing customer experience.